Now that B2B companies have been using generative AI for content creation and marketing, we’re seeing the first moves into using the technology to improve the customer experience. What are the pros and cons of that?
What’s the best way to prove that your online business is not simply cannibalizing your traditional offline business? Instead of “lift” or “shift” it’s “lifting AND shifting” revenue from your competitors.
Will Amazon’s new AI chatbot called Rufus help them grow their B2B business? And will a recent lawsuit against Amazon actually help manufacturers?
Do employees who show up in the office get promoted more and laid off less? And has anyone actually researched whether being in the office makes you more productive?
What if it turns out that investing in change management matters more than investing in technology? And why does Stitch Fix need an office of digital transformation?
What’s the state of the B2B eCommerce conference landscape?
Are B2B companies ready for the turmoil of the coming year? And how should they be preparing to handle the uncertainty?
It’s time for our end of the year wrap up, where we’ll discuss the biggest story, the most surprising fact, and the most disruptive trend of the year.
What’s on the minds of eCommerce execs as we head into 2024? It’s not just AI…
The 5 days from Black Friday through Cyber Monday generate outsized revenue for B2C companies. But does the same hold true in B2B?
B2B eCommerce practitioners have long-relied on the same set of metrics to measure the success of their business. But what if those metrics are wrong?