What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?

What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?