Webcast: 5 Keys to Unlocking Growth from the Long Tail
Master B2B’s Brian Beck and Andy Hoar join executives from SHI International and VTEX to discuss best practices in getting more value out of your smaller customers and distributors.
Master B2B’s Brian Beck and Andy Hoar join executives from SHI International and VTEX to discuss best practices in getting more value out of your smaller customers and distributors.
Master B2B’s Brian Beck joins executives from MillerKnoll to talk about how a manufacturer can grow its digital business without creating issues around channel conflict.
Master B2B’s Brian Beck joins executives from MillerKnoll to talk about how a manufacturer can grow its digital business without creating issues around channel conflict.
Master B2B’s Brian Beck joins executives from MillerKnoll to talk about how a manufacturer can grow its digital business without creating issues around channel conflict.
Master B2B’s Brian Beck and VTEX’s Michael von Bodungen spoke with Rama Theekshidar, the Chief Digital Officer at US Electrical Services, Inc, about creating a world class digital experience at a traditional enterprise distributor.
Master B2B’s Brian Beck and Murugan Sivasubramanian, GTM leader from Tata Consultancy Services, spoke with Eric Rehl, the VP of Digital Customer Experience at Schneider Electric, about getting the C-Suite aligned behind digital investments and measuring those results.
Ellery Fisher, the SVP & CIO from McKesson Medical-Surgical at McKesson, spoke with us about the differences in how B2B and B2C firms approach digital investment and gaining internal alignment.
Owens Corning eCommerce Transformation and Operations Leader Chris Baltusnik chat by the fire with us at B2B Online in West Palm Beach about how the company is thinking about digital transformation.
Doug Topken, the Director of Global eCommerce, CRM and Digital Customer Experience at global ingredients solutions company Ingredion, discusses how he builds and measures a business case when he is looking for digital investment.
Your team oversees a wide range of projects. What’s the most challenging part of that…Or is it all just difficult?
We recently spoke with Markus Fost, managing partner at the European digital strategy consultancy Fostec & Company, about how to enact change in different company cultures, and the differences in working with American and European companies.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.