Best Practices for Having Marketing & Sales Work Together
How do you structure teams to align with company goals, while ensuring team members and managers are set up to be successful?
How do you structure teams to align with company goals, while ensuring team members and managers are set up to be successful?
How do you structure teams to align with company goals, while ensuring team members and managers are set up to be successful?
If you were allowed to bring in one additional team member, what role would it be? And how do you convince your bosses that you need a new role opened on your team?
At the B2B Online conference in Chicago we heard lots of talk about AI…but what if everyone there was thinking about it wrong?
We share 8 great ideas around managing changes in the workforce that even the most conservative companies will be happy to embrace.
B2B eCommerce organizations to bring in more expertise from their B2C cousins, because what B2C buyers expect today, B2B buyers will expect in 3 years (or are already expecting).
We can understand why hiring workers with a similar skill level at half the cost can be an appealing option, but beware of these pitfalls.
Senior leadership in B2B companies must educate themselves about digital technologies, an area that many who come from more traditional backgrounds find confusing and overwhelming…
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.