We recently spoke with Markus Fost, managing partner at the European digital strategy consultancy Fostec & Company, about how to enact change in different company cultures, and the differences in working with American and European companies.
We can understand why hiring workers with a similar skill level at half the cost can be an appealing option, but beware of these pitfalls.
Senior leadership in B2B companies must educate themselves about digital technologies, an area that many who come from more traditional backgrounds find confusing and overwhelming…
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.