Jared Blank
Master B2B held its 3rd annual Mindshare Summit in Chicago recently, and Andy & Brian went over some of the key takeaways from the event including these 4 focus areas:
– Building a digital organization
– Successful digital business models
– Data, analytics & data cleanliness
– (Of course) AI
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.