Master B2B’s Brian Beck and Murugan Sivasubramanian, GTM leader from Tata Consultancy Services, spoke with Eric Rehl, the VP of Digital Customer Experience at Schneider Electric, about getting the C-Suite aligned behind digital investments and measuring those results.
In this new interview, Brian, Murugan and Eric chat about:
- How has C-Suite thinking changed about digital investments?
- How do you know if your leadership team is ready to take on real digital transformation?
- How does a maturity index or maturity model help launch digital transformation?
- Do you need to change your operating model to fit your new digital investments, or is it the other way around?