Fireside Chat Video: Ellery Fisher from McKesson on Building a Business Case

Jared Blank
Published On Nov 14, 2023

Master B2B’s Brian Beck and Murugan Sivasubramanian, GTM leader from Tata Consultancy Services, spoke with Ellery Fisher, the SVP & CIO from McKesson Medical-Surgical at McKesson, about the differences in how B2B and B2C firms approach digital investment and gaining internal alignment.

In this new interview, Brian, Murugan and Ellery chat about:

How are B2B and B2C customer experiences converging?
The ways a branded customer experience becomes the product you sell.
Can you quantify the value of customer experience so you can calculate the ROI of investments?
Thinking about how technology can create a differentiated customer experience that your buyers are willing to pay for.

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