Mythbusters

Andy and Brian often come across widely held beliefs in B2B Ecommerce that need to be debunked. In our new Mythbusters series, we put an industry expert on the hot seat to answer the tough questions about why the myth doesn’t hold up to reality. And sometimes, they are wrong!

Upcoming Mythbusters

New Mythbusters coming soon

Events On Demand

Watch all of our past Mythbusters events on demand

Myth or Reality? The C-suite must have digital experience for eCommerce to be successful

Myth or Reality? Native marketplaces are only for the largest and most mature B2B e-commerce companies.

Myth or Reality: Composable Only Works for Digitally Mature B2B Firms

Myth or Reality: Channel Conflict Between Manufacturers and Distributors in eCommerce is Unsolvable