Master B2B began as an answer to the question, “Where do I go for high-quality advice the 362 days a year I’m not at a conference?” Andy Hoar and Brian Beck recognized that busy B2B ecommerce practitioners need answers to pressing questions as they arise, not just 3 days out of the year.

Leveraging decades of analyst, practitioner, and advisor experience, Brian and Andy flipped the script on the traditional “webinar” by creating innovative programming designed to cut through the noise, under the Master B2B banner. With Un-Webinars™ adding energy to debates about headless commerce and MythBusters that put a vendor (willingly!) in the hot seat to fend off untruths, Andy and Brian built a trusted following of the best and brightest in B2B.

As the B2B/B2C worlds began blending together and the landscape became more chaotic for leading global distributors and manufacturers,  they asked another question: Where could senior executives go for candid conversations that provided first-hand experiences and diverse perspectives to common challenges? Maybe these executives had a small network of peers to call upon, but there wasn’t an active and diverse community to rely on.

Roundtables were the Master B2B answer. These invite-only, small-group, virtual events became the place where executives connected with peers that have “been there,” advising on what worked, what didn’t work and what they’d do differently. Because of the overwhelming feedback noting how valuable these honest conversations were, Brian and Andy built the Master B2B Forum and exclusive, invitation-only Boardrooms.

Master B2B is the preeminent authority on B2B commerce strategy. We work hard to make connections that add value to our members while continuously adding content and programming that advances careers. Whether you are a Forum or Boardroom Member, you are in great company here, with Master B2B.