Fireside Chat Video: Driving Digital Transformation at Owens Corning Live from B2B Online

Jared Blank
Published On Nov 2, 2023

We invited Owens Corning eCommerce Transformation and Operations Leader Chris Baltusnik to chat by the fire at B2B Online in West Palm Beach about how the company is thinking about digital transformation.

In this new interview, Andy, Brian and Chris chat about:

- Does digital transformation have to come from the top?
- How can you do a better job of “internal selling” to be an advocate for change?
- How do you make the case to sales leaders that digital can actually grow their book of business?
- How do you turn people who accept digital transformation into internal advocates for change?
- How does Chris’ B2C background at Goodyear help him think through the needs of a B2B-focused business?

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