Channel conflict often feels like an insurmountable hurdle in B2B eCommerce. A survey by BCG digital ventures found 38% of channel managers said channel conflict is their top business concern, and 44% believe that these tensions will increase in the future. Yikes!
Should manufacturers bother selling direct, at the risk of pissing off distributors? Are digital tools a solution to this problem, or just fuel on the fire? Are B2B2C marketplace strategies actually feasible for brands?
Join Andy and Brian as they put Jordan Jewell, former analyst and current thought leader with commerce platform provider VTEX, on the hot seat in this energetic 30 minute session.