Webcast: 5 Keys to Unlocking Growth from the Long Tail

Jared Blank
Published On Mar 4, 2025

We hear the same two questions from B2B eCommerce practitioners all the time:

1) How can I maximize growth from our existing digital efforts?

2) How can I generate more growth by expanding distribution of the products that I already have?

In both of these cases, the key is to take advantage of the long tail.

In this Webcast, Master B2B’s Andy Hoar and Brian Beck will dig deeper into the challenges of re-focusing the business toward long-tail products and distribution, and speak with Nathan Schatz, Head of eCommerce at SHI International, and Jordan Jewell, Analyst in Residence at VTEX, about how companies are profiting from this shift.

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Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.

Practitioner Interview Series: Steve Baruch, Former Executive Vice President at MSC

We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.

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Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.