Jared Blank
Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).
They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you’ll need 1 HR person…), plus more ideas for creating successful digital transformation strategies.
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.