As we’ve spoken with practitioners about how they are refocusing their commerce strategies in the coming year, we heard the same two questions:

• How can I maximize growth from our existing digital efforts?
• How can I generate more growth by expanding distribution of the products that I already have?

In both of these cases, the key is to take advantage of the long tail.

In this Webcast Andy and Brian will dig deeper into the challenges of re-focusing the business toward long-tail products and distribution, and speak with Nathan Schatz, Head of eCommerce at SHI International, and Jordan Jewell, Analyst in Residence at VTEX, about how companies are profiting from this shift.

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