Master B2B released its 2024 State of B2B eCommerce report, and Andy & Brian are hosting a Webcast to walk through what we’ve learned about the rapid changes we’re seeing in our industry.
Of course we’ll be sharing our take on the use of generative AI, but also looking at the ongoing impact of Amazon, how customer expectations have changed, an increased focus on retention, and much more.
Master B2B’s Andy Hoar & Brian Beck will be joined by Josh Schoonmaker, Vice President of Product at Optimizely; Sheerine Reid, Director of Product Marketing at Coveo; and Imran Shahdad, Global Vice President, SAP Commerce and Customer Engagement Solutions to provide more context around the changes we’re seeing in the market.